Can you guess who is the biggest TV ads spender among presidentiables?

Five months before the election, a whopping 1.6 billion pesos  has already been spent by four presidential candidates on TV ads alone. This is according to media research firm Nielsen Philippines which made the monitoring between January 1 and November 30 last year.

This is needless to say that the official campaign period for national posts starts on February 9 alongside with  vice president and senatorial candidates.

Below is the list of presidential candidates and the amount they already spent in what is considered premature campaign.


Vice President Jejomar Binay PHP 595,713,000
Sen. Grace Poe-Llamansares PHP 448,166,000
Former DILG Secretary Mar Roxas PHP 424,870,000
Davao City Mayor Rodrigo Duterte PHP 115,423,000
Sen. Miriam Defensor-Santiago 0
Rep. Roy Señeres 0