Thailand’s revenue office is now after influencers who are earning from online sales and income. The Thai Revenue Department has reminded online retailers, e-commerce businesses and social media influencers to file their income taxes before March 31.
In a The Nation report, Department Director General Pinsai Suraswadi said that many young earners, including e-commerce vendors, influencers and product reviewers have never filed for income tax returns. He added that the department could audit records of up to five years back, and failure to file taxes could lead to extra penalties.
Tellscore CEO Suvita Charanwong said that Thailand’s digital workforce is now up to 9 million individuals, where 7 million acts as freelancers. Tellscore has also revealed how influencers are being categorized.
Nano-influencers (1,000 to 10,000 followers) possibly earn 3,000-5,000 baht per post
Micro-influencers (10,000-50,000 followers) possibly earn 5,000-10,000 baht per post
Mid-tier influencers (50,000-500,000 followers) possibly earn 10,000-30,000 baht per post
Macro-influencers (500,000-1 million followers) possibly earn 30,000-100,000 baht per post
“It is imperative that influencers and content creators comply with tax laws. Scrutiny should also extend to foreign influencers operating within Thailand, who earn from Thai businesses through online platforms. They, too, should be subject to Thai tax regulations,” said Suvita.
The influencer and content creator industry, which is valued at 45 billion baht, is expected to grow 20% in 2025.